5 regional categories available:

• Africa
• Asia Pacific
• Europe (Outside UK)
• Middle East
• LatAm

Open to transformative work carried out in one or more countries within the region. The work submitted should demonstrate effectiveness, creativity, strategic excellence, and innovation, plus an inherent understanding of the particular qualities and specialist knowledge required to succeed in the specific regional market(s).

Open to PR software or AI platforms that demonstrate ease of use, creativity and return on investment for agencies or in-house brands as part of their communications strategies. Submissions should include real case studies as part of the entry to demonstrate the platform’s effectiveness.

Honours campaigns that demonstrate effective use of PR software products and tools or tech stacks and/or AI as an intrinsic part of the activation. Open to agencies, clients or PR software products or platforms, the campaign could utilise one or more tools on a standalone basis or as part of a customised suite of products. Extra credit will be allocated for creative use of tools.

Recognises new products or services, with a focus on creating buzz, building brand recognition and evidence of sales/usage. Innovative experiential and/or promotional event campaigns are encouraged to apply here as well.

Focus is on the launch of a new company; corporate rebranding; or the promotion of a corporate entity rather than the brands, services or products the entity sells. Entries must demonstrate tangible results beyond just proof of brand-name recognition.

Recognises a CSR programme that demonstrates the organisation’s tangible commitment to delivering on ethical, environmental, or social justice commitments.

Entries should describe how ongoing strategic communication or a significant project has engaged internal stakeholders such as managers, employees, and trade unions.They should specify: the business and organisational needs addressed (e.g. performance, productivity, ESG topics, customer service, cost management); the outcomes sought for key stakeholders, such as shifting employee or management attitudes and commitment, achieving real engagement or behavioural change; how the success of the communication was evaluated against the outcomes specified; how communication was integrated with other activities.

This category covers on-going work or one-off projects undertaken by an inhouse pharmaceutical companies PR team or on behalf of a pharmaceutical company relating to ethical (prescription only) drugs. This category also covers also on-going work or one-off projects relating to licensed OTC medicines and other consumer healthcare products and targeted at consumers, either directly or through pharmacists, GPs, other primary care professionals or retailer who interface with the general public. Campaigns can be at any stage in a product lifecycle and include communications with target audiences such as prescribers, primary care departments, NHS budget holders, patient groups and specialist media as well as disease awareness and direct to consumer work.

Awards the most effective, innovative and creative campaign that uses one or more social media influencers to achieve its aims. The idea must be PR-led, although we will not exclude entries that involve payment or other incentives to influencers; however, please detail these in your entry. An influencer is defined as an individual or group that has become influential off the back of their own social media platforms. It excludes anyone with pre-existing fame (e.g. actors, sportspeople, reality TV stars).

This award will be given for the most effective management of an issue or crisis by a consultancy or in-house team or a combination of both. The objectives, strategy and method deployed should be clearly set out. Because of the sensitive nature of this type of work, entrants may mark parts of their submission as strictly confidential and not for publication.

Most effective work on an international non-profit programme, designed to raise money, or to influence public or political opinion.

Recognising outstanding success in development, reinvigoration or re-launch of an established consumer brand.

Honouring cross-national work in the public sector, standalone or in partnership with corporations, government agencies, or NGOs.

Honours a local or regional campaign that jumps across borders to create awareness, engagement, and results beyond the scope of the original target market. Winning campaigns must demonstrate multi-regional metrics that were not driven by paid-for media outside the core region.

Recognises the best use of strategic and creative content that drives business and brand objectives across multiple markets.

Celebrates a game-changing creative idea that takes a brand, company or organisation in a new, exciting direction and delivers results that exceed expectations. The creative idea may have significant regional variations, but will be based on a fundamental creative idea that is clear and demonstrable.

Celebrates campaigns that successfully align and maximise sponsorship of global events such as international sporting, political, NGO or technology events. Events may include, but are not limited to, FIFA World Cup, Olympic Games, Cannes, CES, SXSW, World Economic Forum/Davos, and more.

PR strategy leads the way for the winning campaign that takes this award, which honours work that crosses marketing channels and disciplines.

Transformative work that crosses national borders, across all types of media and information channels. This award is open to any type of campaign, across verticals that brought a company or organisation to a new level of engagement or understanding among key stakeholders.

5 regional categories available:

• Africa
• Asia Pacific
• Europe (Outside UK)
• Middle East
• LatAm

Celebrates the agency that best demonstrates its effectiveness on behalf of clients in relation to real business results, revenue growth and new business achievements, understanding of the regional market, talent development, leadership in the region, innovation, and eye-catching customer relationships.

Note: We highly encourage you to submit a video for this category.

Honouring a brand that crosses international borders (three or more countries) and has grown significantly using the power of PR to reach stakeholders and build trusted relationships with its customers and publics in at least three different continents.

Note: We encourage agency professionals to suggest/nominate global brands for this award.

2 categories available:

• In-House
• Agency

Celebrating the work of a PR professional whose innovation and leadership is advancing the public relations profession. Judges will be looking for professional qualities including, effective team leadership internally, including development of staff.

Note: We encourage agency professionals to suggest/ nominate professionals from the in-house side for this award.

The agency that wins this award will demonstrate great business results as well as talent development, community leadership, creativity, innovation, AI and tech chops and outstanding customer relationships. Revenues must be below $100m per annum.

Note: We highly encourage you to submit a video for this category.

The agency that wins this award will demonstrate great business results as well as talent development, community leadership, creativity, innovation, AI and tech chops and outstanding customer relationships. Revenues must be between $100m and $250m per annum.

Note: We highly encourage you to submit a video for this category.

The agency that wins this award will demonstrate great business results as well as talent development, community leadership, creativity, innovation, AI and tech chops and outstanding customer relationships. Revenues must be over $250m per annum.

Note: We highly encourage you to submit a video for this category.

Honouring a team that works together across international borders, this award will demonstrate great business results as well as talent development, community leadership, creativity, innovation, AI and tech chops and outstanding customer relationships.

Note: We highly encourage you to submit a video for this category.