5 regional categories available:

• Africa
• Asia Pacific
• Europe (Outside UK)
• Middle East
• LatAm

Open to transformative work carried out in one or more countries within the region. The work submitted should demonstrate effectiveness, creativity, strategic excellence, and innovation, plus an inherent understanding of the particular qualities and specialist knowledge required to succeed in the specific regional market(s).

Open to PR software or AI platforms that demonstrate ease of use, creativity and return on investment for agencies or in-house brands as part of their communications strategies. Submissions should include real case studies as part of the entry to demonstrate the platform’s effectiveness.

Note: We highly encourage you to submit a video for this category.

Honours campaigns that demonstrate effective use of PR software products and tools or tech stacks and/or AI as an intrinsic part of the activation. Open to agencies, clients or PR software products or platforms, the campaign could utilise one or more tools on a standalone basis or as part of a customised suite of products. Extra credit will be allocated for creative use of tools.

Note: We highly encourage you to submit a video for this category.

Honours a local or regional campaign that jumps across borders to create awareness, engagement, and results beyond the scope of the original target market. Winning campaigns must demonstrate multi-regional metrics that were not driven by paid-for media outside the core region.

Honours the launch of a consumer product or service.

Recognises the best use of strategic and creative content that drives business and brand objectives across multiple markets.

Honours new company launches or corporate rebranding initiatives.

Recognises a CSR programme that demonstrates the organisation’s tangible commitment to delivering on ethical, environmental, or social justice commitments.

Celebrates a game-changing creative idea that takes a brand, company or organisation in a new, exciting direction and delivers results that exceed expectations. The creative idea may have significant regional variations, but will be based on a fundamental creative idea that is clear and demonstrable.

Awarding a great internal communications campaign.

Celebrates campaigns that successfully align and maximise sponsorship of global events such as international sporting, political, NGO or technology events. Events may include, but are not limited to, FIFA World Cup, Olympic Games, Cannes, CES, SXSW, World Economic Forum/Davos, and more.

Honours pharmaceutical or healthcare initiatives.

Awards the most effective, innovative and creative campaign that uses one or more social media influencers to achieve its aims. The idea must be PR-led, although we will not exclude entries that involve payment or other incentives to influencers; however, please detail these in your entry. An influencer is defined as an individual or group that has become influential off the back of their own social media platforms. It excludes anyone with pre-existing fame (e.g. actors, sportspeople, reality TV stars).

PR strategy leads the way for the winning campaign that takes this award, which honours work that crosses marketing channels and disciplines.

The winning entry will demonstrate effective management of a significant issue or crisis, internal or external.

Most effective work on an international non-profit programme, designed to raise money, or to influence public or political opinion.

Transformative work that crosses national borders, across all types of media and information channels. This award is open to any type of campaign, across verticals that brought a company or organisation to a new level of engagement or understanding among key stakeholders.

Recognising outstanding success in development, reinvigoration or re-launch of an established consumer brand.

Honouring cross-national work in the public sector, standalone or in partnership with corporations, government agencies, or NGOs.

The agency that wins this award will demonstrate great business results as well as talent development, community leadership, innovation and outstanding customer relationships across at least three different continents. Revenue must exceed $100m per annum.

Note: We highly encourage you to submit a video for this category.

Celebrating agencies that demonstrate great business results as well as talent development, community leadership, innovation and outstanding customer relationships across at least two different countries. Revenue limit of $100m per annum.

Note: We highly encourage you to submit a video for this category

5 regional categories available:

• Africa
• Asia Pacific
• Europe (Outside UK)
• Middle East
• LatAm

Celebrates the agency that best demonstrates its effectiveness on behalf of clients in relation to real business results, revenue growth and new business achievements, understanding of the regional market, talent development, leadership in the region, innovation, and eye-catching customer relationships.

Note: We highly encourage you to submit a video for this category.

Honouring a brand that crosses international borders, which has grown significantly using the power of PR to reach stakeholders and build trusted relationships with its customers and publics in at least three different continents.

Note: We encourage agency professionals to suggest/ nominate global brands for this award.

2 categories available:

• In-House
• Agency

Celebrating the work of a PR professional whose innovation and leadership is advancing the public relations profession. Judges will be looking for professional qualities including, effective team leadership internally, including development of staff.

Note: We encourage agency professionals to suggest/ nominate professionals from the in-house side for this award.